“LeBron James Picks Heat; Cavs Owner Erupts”
(ESPN headline on 7/9/10 after “The Decision”)
When LeBron James, the best player in the NBA, chose to leave the
Cleveland Cavaliers and sign with the Miami Heat in the off season before the
2010 season, it had big consequences for the rest of the league. No one knew this more than Dan Gilbert, the
owner of the Cavaliers. His team, which
had been one of the best teams in the league with James, was now left decimated
and would wind up becoming one of the worst.
Gilbert was so upset that James left he couldn’t hide his disgust, disappointment, and anger in his letter to Cavalier fans. "This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his 'decision' unlike anything ever 'witnessed' in the history of sports and probably the history of entertainment. Clearly, this is bitterly disappointing to all of us. The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you."
Gilbert’s reaction after losing his team’s superstar was raw,
genuine, and understandable.
Good tenants are property managers’ superstars. To be a successful property management company,
superstar tenants need to stay put!
LeBron James is like a superstar tenant because he:
1. Makes (property)
management look good. (Pays on time,
takes care of repairs on their own, and get along with people in their
community- no headaches)
2. Brings more fans to
the game to make the team more money.
(Happy owners bring referrals to the property manager)
3. Makes winning look
easy. (“There never seems to be any
issues and we’ve used this company for years!”)
4. BONUS +1: Needs to be retained!
I can feel for Dan Gilbert.
As a property manager, I feel uneasy and disappointed when a good tenant
leaves us to rent with another property management company too. We are only as strong as the tenants on our
team. I want to make sure they know they
are appreciated and that we want to keep them forever.
For organizations to be strong, they need superstars (like
LeBron), be it in the NBA or a property management
company in Charlotte, NC. We should
“erupt” too if someone poaches one of ours!
Brett Furniss is President
& Owner of BDF Realty (Charlotte Residential Property
Management), the trusted real estate advisor for Charlotte landlords, managing single-family
homes, Uptown condos, and town homes in the Charlotte-Metro Area. BDF
Realty’s services include property management, home fix-ups, and home sales,
including Rent-To-Sell (“When You Need
a New Solution to Sell Your Home”). His
newest book is A Real Estate Agent’s Complete
Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill
Vacant Homes, and Earn $2,250* Upfront! (*Minimum!) which is available
on-line now.