I was in a marriage communication class this past Sunday at
my church. And the leader began the
class by loudly exhorting:
Who wants to have a GREAT marriage???
Everyone enthusiastically cheered and nodded assent. I quietly commented to my wife that a great
marriage did, in fact, seem better than the alternative.
As I felt a sharp elbow in my rib cage, the class leader
seized the building momentum with a slide showing a breakdown of a person’s
average communication:
7% Verbal
55% Non-verbal (ex. aforementioned elbow to ribcage)
38% (the dreaded and infamous) Tone
So, how does this marriage advice fit into performing great property
management? The keys is effective
communication via verbal, non-verbal, and tone to your tenants.
To break it down:
A. Verbal: Present
the important points of the lease to the tenant in person. For me, the Big 3 items to communicate are:
1. Pay rent on time
and in full every month
2. Maintain the
property (cleaning, changing air filters, etc.)
3. Get along with
your neighbors
B. Non-verbal: Make
sure all important points are fully written out. The writing should be clear and concise; it
should include a good lease and other things you care about (lawn care,
handling repairs, etc.). If there is
confusion with a tenant about anything in writing, re-write it so it doesn’t
confuse the next tenants. Each
cumulative year in the property management business should see a corresponding
decrease of tenant/property manager misunderstandings (lack of properly
communicated expectations is the root cause of most disputes).
C. Tone (wasn’t this
the subject of a Seinfeld episode?): Be
nice. At the end of the day, it is a
people business. As the Bible says, “If
you live by the sword, you’ll die by the sword.” Though there are many advantages to taking
the emotion out of the business and using a Draconian decision tree approach to
management (ex: if they don’t pay by the 16th, we file for eviction
every time), I personally feel that’s a poor methodology (both operationally
and from a ROI standpoint). Emotion
matters. Parents being able to provide a
home for their families matter. Most
people don’t take being removed from their homes through court order lightly;
they just need some occasional compassion to get through rough patches. Be nice, to a point.
By using a confluence of verbal, non-verbal, and tone
communication, you can manage your property well and have a great marriage to
boot!
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential
Property Management), the trusted real estate advisor for Charlotte landlords & Home of $100 Flat
Fee Property Management. BDF Realty
utilizes their innovative Pod
System for exceptional customer service in residential property management,
home repairs, and home sales for single-family homes, condos, and town homes in
the Charlotte-Metro Area. Contact Us Today!