Charlotte Property Management Monthly: Landlords- 5 Reasons Why Our Time Is Now

Wow! Has it already been over five years already since the real estate market tanked? TARP, the “new normal”, bailouts, CDO’s, and toxic assets were all the rage back then. Home buyers disappeared, home sellers were really unhappy, and real estate prices dropped like a rock. Renters were deemed the smart folks, and landlords, not so much.




It was a tough time for most people as the economy soured and landlords were no different. Rental rates were relatively low, almost no one could get a mortgage to refinance, and people (landlords and tenants included) were losing their jobs. This affected landlords in two ways. First, if they lost their job, they still had to pay for their home and their rental homes. And, secondly, if their tenant lost their job, they had to deal with that situation as well. The uncertainty made for tough times for all involved. Many landlords got out of the rental business either by choice or by economic necessity.



However, the times have changed in almost every way for the better now. The rewards for hanging in there the last five years seem to have arrived and I’m seriously wondering if we are entering into a golden age for landlords. Wait- What??? Why would someone vested in real estate for his livelihood make such an outrageous claim? Well, let’s look at the facts on the ground:



1. Rental rates keep on rising. Love you, extra cash flow!



2. Mortgage rates have dropped even lower making leverage really cheap. Locking into low interest rates is fun!



So, higher rents coupled with lower mortgage costs equals bigger profits for landlords. Sweet!



3. Home prices are still low and seemed to have bottomed out. For landlords with cash, they can pick up rental homes on the cheap that will immediately cash flow and be primed for a quick equity build-up when the market recovers. There are undoubtedly still more sellers than buyers in the market.



4. The rental market is healthy and homes are filling quickly with higher quality tenants. Many great former homeowners who hit a rough spot are now clamoring to live in rental homes on the market today. They pay on time and maintain the homes extremely well. They know the drill and are great to work with!



5. Being that it seems that home prices have stabilized (and with inflation coming at some point in the near future), home prices will begin to work their way up again. So the landlords who have held on and been paying down their mortgages over the past five years, will be rewarded with equity (cash) in a liquid market.



So, as a landlord, you should be excited! Our time is now!



Brett Furniss is the President & Owner of BDF Realty (Charlotte Property Management) and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: Cash Flow Happens On Both Ends: After You Check Your Rental Comps, Do the “Bank Thang”

A property manager’s most important task is to maximize their client’s cash flow.  This includes looking at most of the inflows (good!) and outflows (bad!) of the property.

Cash Inflows: Rent from the tenants (typically the biggest or only inflow)

Cash Outflows: Repairs, management fees, & vendor fees

What is out of the property manager’s control, however, is typically the largest outflow for landlords- the financing of the property.  This is the mortgage payment that goes to the bank each month.  If this outflow can be sizably reduced, all other expenses (outflows) seem minimal.

So does that mean I need to start doing the “bank thang” (defined as giving up total control of your personal information and providing a ridiculous amount of documentation)?  Unfortunately, yes.

You may not like dealing with the banks again (I didn’t either!).  And you may think that the Fed is crushing the value of our dollar by printing money (I do too!).  But one of the positive results of the Fed’s “Quantitative Easing” we read about in the news is that it has pushed interest rates on mortgages to historic lows (for now).  And, as a landlord, you need to explore taking advantage of these low rates and minimizing your biggest outflow.  And that means having a conversation with the banks about refinancing options. 

The three ways to deal with refinancing (from best to worst option):

1.  Read the mail the banks send you, especially the letters that come via UPS and FedEx.  I got a letter from Chase (one of my existing lenders) the other day via UPS that offered to reduce my interest rate from 6.875% to 4.25% on one of my rental properties.  I called them and it was legitimate (no closing costs and limited documentation needed).  This took my payment down 30% on this house.  That is a good outflow reduction!

2.  Proactively call the lenders who hold your home loans and see if they can do anything for you.  Mention government programs like HARP, HAMP, and HARP2.  Then hope they know what you’re talking about.

3.  Call a mortgage broker and ask them to look over your loans and see if they can refinance any of them with favorable rates.

Property managers can run rental comps to make sure their landlord clients receive the highest possible rents and try to minimize other costs.  But landlords, especially in this historically low interest rate environment, need to do their part to maximize cash flow.  And that means doing the “bank thang”!   

Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which  specialize in rent-to-own (lease options) and rent-to-sell homes.  His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: Everyone Loves Pets (Except Landlords): 3 Reasons Maybe They Should Too

“Oh, did you see Fluffy.  He’s so cute!  He’s practically part of the family.”

(Most pet owners)

“Pets in my house?  Never!”

(Most landlords)

Almost everyone loves pets.  Some people are dog people.  Some are cat people.  And some like the more interesting kinds, like birds and snakes.  Pet enthusiasts are a multi-billion dollar business segment; and those billions don’t count the home rental income from tenants who crave those fenced-in backyards and pet doors.

However, landlords are the one minority group that typically despises pets.  They’ve heard the horror stories of urine-soaked flooring, smells that just never seem to go away, and shredded interiors.  “I’m not going to allow that to happen in my house!” thousands of landlords have told property managers throughout the years.

But maybe going in the complete opposite direction of this conventional wisdom is the best way to maximize ROI? 

Here are the top three reasons why landlords should consider welcoming pets into their rental homes:

1.  It’s much easier to place tenants!  From personal experience in Charlotte property management, tenants have pets 50%-75% of the time.  I really don’t think this is an exaggeration!  Property managers turn away so many prospective (great) tenants when pets are not allowed.  This crushes ROI as it slows the property being occupied, turns away better tenants, and commands lower rents as a smaller pool of tenants are being courted.

2.  Non-refundable pet fees are free money.  Tenants will pay extra for their furry (and non-furry) animal friends to be in the house.  The bigger the house, the bigger the pet fee the tenant will pay.  The more pets they have, the more pet fees they will pay.  Try to charge per child for big families and see how that is received!  But, with pets, it is industry standard. 

Furthermore, there is nothing that says that pet fees have to go towards cleaning up for the pet; this is what the security deposit is for!  The pet fee is merely paying for the right to have a pet in the home- nothing more. 

3.  It is important to have a realistic view about pets and the potential damage they cause.  Have pets caused costly damage to rental homes in the past and will they continue to do so in the future?  Yes.  Flooring, especially carpet, is the usual casualty when pets go rogue.  And new carpet isn’t cheap.  Now, with that being said…

Tenants who like and can afford nice homes typically like to have clean places that their friends and family can visit.  It is embarrassing to most people to have visitors into their home if it reeks of pet urine and there are visible pet feces ground into the carpet.

With lower priced rentals in questionable neighborhoods, the carpet is typically a goner anyway.  So instead of fighting this, rip up the carpet after the current tenant moves out, replace it with linoleum, and allow pets!  As my friend who invests in lower price rentals says, “Carpet?  What’s that?”

Allowing pets often makes for a better ROI.  Maybe landlords should consider showing pets more love!

Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which  specialize in rent-to-own (lease options) and rent-to-sell homes.  His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: You Want A Good ROI On Your Rental Home? Hire A $600 Maid!

As a Charlotte property manager for a good nine years now, I’ve seen a lot of rental homes come and go; some rented quickly and some didn’t.  Most of the houses weren’t perfect, but almost all of the houses that rented quickly had one thing in common- they were really clean.  And you may be surprised on how many really dirty homes are on the rental market!

“Cleanliness is next to godliness” is the popular axiom, and it’s also a heck of a differentiator in the rental home business.  The #1 secret of renting a home quickly is making sure it is really clean.  That’s it.  If you can get someone to look inside the home and it is really clean, the closing ratio is 80%-90%.  I’m not joking.  If the cleanliness does not meet the tenant’s expectations, it is the top thing property managers hear about.

But how clean is clean?  Is a $150 baseline cleaning job sufficient or is a $600 cleaning job necessary (where every surface is touched by a great team of maids and one could ice skate on the floors after eating off of them)?  That’s a tough question.  Every tenant has a different idea of what is “clean”. 

Rental homes are about ROI.  So the real question is, “Is $600 a good investment that will procure a higher rental rate?”  Most owners are not going to be happy paying $600 to clean a home that they don’t live in, when they would never pay $600 to clean a home that they do live in!  But is it smart to do it anyway?

Renting out homes isn’t rocket science.  It’s about the value proposition each house makes versus the other houses on the market.  For example, if you go to the grocery store and see that regular bread is $1 a loaf and the whole wheat bread is $2, which do you pick?  If you don’t see value in paying an extra $1 for whole wheat, then you’ll pass and buy the regular loaf.  If a clean house is renting for $1,500 and a dirty house is renting for $1,400, which do you pick?  It’s that simple.  And a lot of people will pay extra for the value of a really clean home.

Before landlords have a heart attack and think that it is necessary to get a $600 cleaning job on all their vacant rental homes, I’ll give the caveat that it isn’t always prudent.  The higher the value of the home, the nicer the cleaning job should be.  This also works from a ROI perspective.  If a really clean house allows the market to charge an extra 5% a month of rent (which isn’t unreasonable), then:

1.  $1,000/month home becomes a $1,050.00/month home.  On a one-year lease, that’s an extra $600 annually.  A $600 cleaning probably isn’t warranted (0% ROI), but a $300 cleaning would deliver a nice ROI (100%).

2.  $2,000/month home becomes a $2,100/month home.  That’s an extra $1,200 annually.  A $600 cleaning job would be warranted if it produced a ROI of 100%.

Besides the empirical ROI dollar figures, there are also the soft numbers to consider.  Clean tenants who take care of rental homes like to move into really clean, rental homes.  And guess what?  Most of them are turned off by dirty homes and won’t move into them.  The tenants who are willing to move into dirty homes usually are not concerned about the condition of the homes like the clean tenants are.  So which type of tenant do you want to attract to your rental home?

With rental homes, ROI is king.  And a $600 maid service can push you further into the black!

Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which  specialize in rent-to-own (lease options) and rent-to-sell homes.  His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: Top 4 Opportunities for Owners in a Hot Rental Market

As a Charlotte residential property manager, we are seeing the rental market really heat up!  There are fewer buyers and more renters; this causes rental prices to go up and vacancy rates to go down.  In the home sales market, sales prices and activity continue to stagnate making it a less ideal time to sell.  The laws of supply and demand are in full effect!

We are also seeing an uptick in inquiries about purchasing the rental homes we have in inventory when they are vacant and on the market.  Unfortunately, the dollar figures for the offers to purchase are not overly appealing.  Buyers are still bargain hunting.

So what does this mean strategy-wise to an owner of a rental property?  It means there is a lot of flexibility available on the rental side to improve financial positioning.  The top 4 opportunities in this hot rental market for rental home owners are:

1.  Raise rents: Rental comparables are rising.  Make sure you are receiving market rate rent on lease extensions.

2.  Lock-in security: If security is the #1 goal, offer to extend existing leases at the same rate for longer periods of time.  Explain the good deal you are offering the tenants.

3.  Fix up vacant properties and raise the rent: If you have a vacant rental property that is in marginal to bad shape, it is time to make the investment to fix it up.  The market will reward you for this work with higher rents that will pay for the repairs. 

4.  Ride the hot rental market out and then sell: Enjoy the higher rents and subsequent increase in cash flow while the getting is good.  Wait until your home’s value appreciates to the price you want before putting it on the market for sale.  If your house is on an amortizing mortgage, even better!

As a wise man once said, “Don’t fight the trends, ride the trends.”  Use this hot rental market as an opportunity to make more now and later!

Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which  specialize in rent-to-own (lease options) and rent-to-sell homes.  His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: Stick It Out or Play the Field? Long Term Vs. Short Term Leases

In property management, one of the things we discuss with new clients is their goals.  Are they planning on keeping the property long term or are they looking to sell it at the first opportunity?  Do they want to move back into it at some point?  How much flexibility do they need?  What is their risk tolerance?

We want to make sure that we are enacting strategies that fit what clients are trying to achieve.  They aren’t all in the same life situations.

It’s the same thing in the dating world.  Some are looking to get hitched.  They want to be seriously dating in an exclusive relationship on the way to marriage.  They want someone on a long term basis who they will be with through the thick and the thin.  This type of dating allows for greater security and a lasting partnership.  However, it is a difficult one to leave without very hurt feelings and does not always allow you to see the best that the partner has to offer.

Other people are looking for “fun”.  They want to meet as many people as possible and continually upgrade who they are going out with.  This is a strategy that entails a lot of dates, work, and stress.  The swinging singles would also argue that it also includes a lot of excitement, the ability to always see the best of the other person, with little actual commitment from their end; when something better comes along (or any other reason, including none at all), it is understood that they are gone.

Leases are the same.  Some owners want to have the security of a payment coming in every month.  They are willing to sign a multi-year lease for the current market rent, with no rent escalators built in.  They want their tenants to be there for a while and be happy.  To this end, they often will make home improvements for the tenants.  They know they will be holding on to the property long term and are willing to make some sacrifices to keep tenants for the same time period.

Some owners like flexibility and the ability to always get the market rent (or more) for their home.  They entertain weekly or monthly leases where they know they can demand a premium for the short lease period.  Sometimes there are big events (like the upcoming Democratic National Convention in Charlotte) that they know they could get the equivalent of several months rental payments for renting out for only one week!  They also have family and friends that come into town often and they like to have an open place for them to stay. 

There are certainly downsides to short term leasing!  There are no recurring rental payments guaranteed to come in every month, which is a financial risk.  There are many opportunities for the bevy of new tenants that go in and out to damage the place.  There are also increased payments to the property manager for fixing up, marketing, and procuring tenants so often.  These need to be covered by the excess rent that is hopefully commanded.

Long term versus short term leases is much like the old argument of risk versus reward.  Short term leases provide higher highs and lower lows, while long term leases are a moderate investment path that should provide consistent, average returns.  The question is what the owners’ goals and needs are and this can certainly change many times during the relationship with the property manager.

For most property owners, the long term leases are the most economical option for their investment homes.  However, one size does not always fit all and short term leases can provide a nice bump in income!   

Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which  specialize in rent-to-own (lease options) and rent-to-sell homes.  His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)

Charlotte Property Management Monthly: Property Management Going Mobile: Mobile Websites and Apps “Must-Haves” Now?

I was out to dinner the other night in Uptown Charlotte and saw the typical 21st century young, urban couple. They were dressed stylishly, moved with grace, were good-looking, and barely talked or looked at each other the entire time I saw them at the restaurant. Were they:




A. In a fight?

B. Shy mutes?

C. Engrossed with their mobile phones?



Of course, and sadly, the most probable answer in today’s world is C. I have a difficult time with this! I want to say, “Buddy, wake up! You’re with a good-looking woman; I can’t believe I have to tell you to look up and talk to her, instead of texting your friend, Chuck! What’s wrong with you?”



So, being a grown man, I had to decide whether to cry about this newer phenomenon or accept it. After some internal wrangling, I’m happy to report that my righteous indignation has passed and I’ve accepted this digitally-inspired apathy towards fellow humans as the “new normal”. So what does this consumer love affair with mobile phones mean to property managers?



It means we better get in the game in the mobile realm. Regular websites have worked really well for a while, but change has come again. New renters are going to want to use their smart phones to search for rentals near them (aided by GPS), fill out rental applications, pay application fees, and put down deposits. They want the whole rental process available from their mobile phones.



What specifically does this mean? It means we better have mobile websites that allow them to do this; the mobile websites need to include only succinct information potential renters would want when on the go. It also means we need a mobile application (a custom company “app”) that customers can put on their devices so we own some real estate on their phones. Trends show that home internet connections are on the way of landline phones; the new battleground is the mobile phone. We need to be on as many as possible.



A mobile website is critical when consumers search for property management companies from their smart phones. Will yours come up? If it does, can consumers easily find rental homes, contact you (even text you!), and do everything you want them to do (like they can when you see them in your office or when they are in front of their home computer?)



An app is critical to sealing the relationship with customers. How can they remember you when they are on their mobile phones? Your app (with your company logo) sitting with the rest of the apps they use everyday is a good start. This is a good way to build mindshare and also to make it easy for your customers to contact you and refer you to their friends. Not an apps believer? Apps are set to be a $36B business by 2015- a lot of people use them and will be using them!



Change is hard, but the mobile revolution is not going away. If making a property management company last long term is the goal, mobile websites and apps are now “must-haves”!



Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)