Showing posts with label value proposition. Show all posts
Showing posts with label value proposition. Show all posts

Wednesday, January 26, 2022

Finding Value & Buying Rental Homes on Your Credit Card



Fresh out of college, I was living in New York City and was slinging cell phones by day (they were relatively new back then) and dreaming big dreams at night.  How could I become financially successful like many of the people I was passing on Wall Street everyday?  I wasn’t overly into finance, but started reading a lot of material from the real estate gurus.  Be a millionaire with no money down!  Live off of passive income to live the life you’ve always imagined!  It’s so easy anyone can do it!

 

That sounded right up my alley- easy and something even I could do.  If that mother of 6 in El Paso could be netting $25K month in passive rental income, surely I could do half of that?  I was all-in.  Unfortunately, New York City real estate was prohibitively expensive for me to buy (got $1M to plunk down?), so I wasn’t sure how I would get started. 

 

So I moved to Charlotte and became a full-time Charlotte real estate investor.  The $1M homes were replaced with much more affordable options.  I posted classified ads (“We Buy Homes!”) and tried to follow the guidelines from the infomercials.  I joined an investment club and started getting calls and e-mails for discounted homes to buy.

 

Many of the homes were really cheap, some to the tune of $50K.  The problem was to what to do with them after purchase.  Most people didn’t want to live in them as they were in “war zones”.  I’ve never been a gun guy, but visiting some of these homes made me think hard about my self-protection stance.  I didn’t feel overly safe at many of them and replacing broken windows constantly didn’t seem economically savvy.  So I, and others, passed on buying many of these homes (laughable now, right?) and they languished on the market for months and years.

 

One day, I visited one of these types of homes and was not really interested.  The seller said she was negotiable on price, but I liked being alive and really didn’t want to be involved.  Plus, she said she needed to close really quickly and needed cash, and I didn’t have a ton of cash on hand.  I figured I’d ask what she was looking for before declining.

 

$8K. 

 

Well $8K was in my wheelhouse.  I wrote up the contract and asked the closing attorney if he would take one of my Visa checks that came in the mail earlier that week from my credit card company.  No problem! 

 

Did I want this house?  Not really.  It came with issues.  I had to sink another $20K into it just to make it habitable for a rental.  And the area wasn’t great.  But $8K?  Come on!  I had to do it.

 

I learned that every asset had a price.

 

I got a call recently from a prospective client who asked me if her home had a realistic chance of renting.  It was in a desirable area and she lived there currently, but the kitchen wasn’t redone and it had an older layout.  Did she need to sink $50K-$100K into it before it could go to market?

 

The answer, without even looking at it, was “yes” and “no”.  The real question was how much she wanted to rent it out for.  Would it rent for as much as the remodeled home down the street if it wasn’t renovated?  Probably not.  But depending on the rental price, someone would gladly take it.  There are 66 people on average moving to Charlotte every day who need a place to live!

 

Real estate, like anything, is a value proposition that has a suitable price.  A rental house priced at $3K/month may sit, but at $2K it may fly off the market.  Value is what matters.  Top conditioned homes will rent out the highest, while homes in poorer condition will rent out for less.  The market is relatively efficient. 

 

Happy Landlording!

Saturday, August 14, 2010

Charlotte Property Management Weekly: Importance of Getting Paid from Rentals in the Next 5 Years


“Go to where the money is.” (Business Axiom)




According to an article in Barron’s this month, the future of the real estate market is in rentals for the next five years. Most real estate agents are hoping this news is akin to the Bush White House claiming the existence of Iraqi weapons of mass destruction (WMD); hopefully, it is just another example of faulty American intelligence.



However, the supporting information for a rental uptrend (as well as brokerage to be on a continued, extended downtrend) is pretty compelling; if this is what is going to happen, then anyone in the field of residential real estate needs to start thinking about how they are going to operate in this type of future. And then think about how they are going to operate in a rental-dominated market.



And let me clarify. When I say “how to operate”, I mean “how to make money” and “how to stay employed in the real estate industry.”



With rentals, this means creating:

1. Quantifiable value

2. Your fee structure

3. A narrative to explain why you should earn your fee



So what does this look like? What is the quantifiable value of a rental tenant? What is my fee? What story (narrative) am I telling to back up my fee? An example:



If I bring a tenant paying $2K/month and they sign a 2-year lease, I just created $48K (24 months X $2K/month in rent) in future cash flows for you, Mr. Owner (this is the quantifying the value). What is this worth? 10%. Why? How about because that is what the commercial agents charge for leasing fees (the narrative)? If so, that’s a $4,800 commission to you.



A tried and true business model in any industry is to take a percentage of the money you bring in. It works for hedge funds (they take 20% of the money they earn for their client off the top), real estate firms, and any other commissioned salespeople.



So, to recap:



1. How much money are you bringing in to your client? (total quantified value)

2. What percentage of it is your fee? (your value)

3. Why? (the narrative)



Those that adapt will survive!



Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. You can contact him directly at Brett@BDFRealty.com.